Then the Houston Texans are set to battle the Baltimore Ravens at 4:30 p.m. Beyoncé is scheduled to perform at halftime in her native Houston. Netflix launched its ad-supported subscription tier ...

Unusually, though, the broadcaster this year was Netflix, which live-streamed two games (and a musical interlude by Beyoncé ... making it well-suited to ad breaks, a lucrative source of revenue.

Netflix is considering Taylor Swift for the NFL Christmas Day halftime show in 2025. Following Beyoncé’s spectacular 2024 ...