And that led to Biba’s biggest move: launching the seven-storey Big Biba in Kensington High Street in 1973. "When Big Biba opened we had pink flamingos in the roof garden. But I wanted penguins!

Biba was England’s It girl emporium, where rockstars, acting royalty (and actual royalty) spent their free time. ‘It was heaven. No big security blokes or anybody going “Can I help you?”, ...