The jump to black-and-white branding is not ... Notably, the dotted "a" in the middle of the Max logo evoked another dotted logo vowel: the "O" in HBO. At the time, CEO David Zaslav attributed ...

The new logo reflects the black-and-white color palette of HBO’s branding and retains the circle inside the counter of the A in “Max,” a callback to the circle inside the “O” in the HBO ...