In the wine world, Sichel is most famous for having driven Blue Nun Liebfraumlich to the top of the sales tree in the 1980s: 1.3 million cases of a dozen bottles a year sold in the US, not to ...

The original budget was $70,000 to advertise 70,000 cases of wine. After the success of the campaign, Blue Nun sales rocketed, Mr. Della Femina said. Mr. Della Femina's agency, Della Femina ...

But, by a miracle, the family wine cellar was left intact – about 1,333,000 bottles of Blue Nun contained in bulk barrels. They were declared off-limits to US troops, a vintage treasure which to ...

Blue Nun Gold, which is packaged with a... Blue Nun fans are being treated to a new luxurious sparkling variant, complete with real gold-leaf flakes. Blue Nun Gold, which is packaged with a ... Wine; ...

Peter Sichel in 1980. When he took over the family wine business in 1960, after leaving the C.I.A., he streamlined it and focused on Blue Nun, “the wine that’s correct with any dish.” ...

Blue Nun is back. And she has bling. Wine lovers of a certain age will remember Blue Nun Liebfraumilch, the popular white wine that took America by storm in the 1970s and 1980s. The Liebfraumilch ...

Blue Nun wine from Gik Live, dubbed the "world's first blue wine," aims to be a "radically different product" that is "sweeter and easier to drink," according to the company. The 11.5 percent ...

Blue Nun wine brand family gives $100,000 to Sonoma State University's Wine Business Institute. The contribution from the Sichel family behind the pioneering export wine brand Blue Nun is the ...