Blue and yellow are a funny color pairing when it comes ... other out to create a greyscale, black or white. How to Use Blue ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

For the record, the dress is definitely black and blue. But it appears white and gold to some people due to a phenomenon called color constancy and the way that our brains interpret colors.