Because boilerplate copy (also called “plate matter”) arrived ... that the Democratic Editorial Association chairman “was criticized for the insipid character of the ‘boiler-plate’ stuff his press ...

In public relations practice, this is commonly known as a boilerplate. Unfortunately, it is often overlooked. Nevertheless, boilerplates in press releases are crucial and instrumental marketing tools.

You can find boilerplate everywhere from computer code to legal contracts. It’s any standard text copied repeatedly, as opposed to new text written for one place or purpose. This definition of ...