And the continued growth of social media usage (hours per day up 10% in 2020 over 2019, according to eMarketer) has brought new opportunities to leverage consumer-driven book promotion phenomena ...

As countless books compete for readers' attention, book marketing is a critical component in the journey of a book from creation to consumption. So, how can authors best bridge their ideas and ...

When Owen Sammarone started sharing his favorite books on social media, he didn't know it would turn into a full-time career. Now he's got 127,000 followers.

In a marketing move to overcome the challenges facing publishers in search of an ever-elusive customer base, Seattle's Pear Press has teamed with Alaska Airlines to promote its bestselling Brain ...