A BOLD new Bournemouth badge has been "leaked" - with fans divided on whether it's a sin or a tonic. The Cherries have applied to trademark the fresh and fruity design - but some supporters ...

Or a bee? Or a devil? This week, The Athletic is breaking down the details hiding in plain sight and explaining what makes your club badge. Like most parts of Bournemouth’s history, the club’s ...

Bournemouth's chief of business operations insists the club is not planning to change badge despite a design of a new badge being leaked online. The Cherries' logo has been the same since 2013 - a ...

The south coast side, who play in black and red, revealed the change of kit maker by chiseling the Umbro logo and Bournemouth badge into a giant block of sand at the Vitality Stadium.