Smart marketers are always looking for best-in-class agency solutions. However, it is unlikely that a single agency can deliver all, or even most, communication needs nowadays. As the marketing ...

Collaborative marketing, also known as partnership marketing, involves two or more brands working together to reach a wider audience and increase customer engagement. The collaboration can include ...

Think of collaboration as your secret marketing weapon: sharing ideas, meeting influencers in your industry, and doubling down on your advertising campaigns benefits you both.

The internet has given us the ability to work with people around the world and there are a few powerful tools that offer different types of collaboration to enhance your marketing efforts. Digital ...

From brand-to-influencer collaborations, employee collaboration or collaborative playlists on Spotify, there are many contexts to use the word - but ‘collaboration marketing’ is a strategy ...

When Coca-Cola launched its new brand philosophy “Real Magic™” in 2021, the brand opened the gates for creative ideas to flow, we stepped up the number & type of brand collaborations like ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

Collaboration over competition: Why brands are joining forces to grow their audiences. In February 2023, Thomas Neuberger, cofounder of P.F. Candle, and Dani Noguera, founder of outdoor apparel ...

FRASER will handle creative development, brand strategy across all verticals and vehicles of the energy drink brand.

McGowan shared learnings from Sky’s collaboration with Disneymedia+ and Pixar for its recent broadband campaign in the Marketing Week Live session ‘Brand collaboration in the future’. The campaign saw ...

"When launching PUBG Mobile just over four years ago we almost always opened the conversation with brands for potential collaboration," Wang says. "However, now I'd say it's about 50-50 between us ...

If you’re trying to advertise your brand on Twitch, learn which content ideas, strategy, and marketing tools work. Marketing on Twitch: How Brands Can Make Successful Livestreams Customers ...