There are many ways in which brands can rejuvenate themselves – on a smaller scale: Carlsberg, a famously green brand, turned ...

Brands moving beyond interruptive ads to become the content people seek out will build deeper loyalty, stronger data streams and long-term brand equity.

Brand equity, according to one definition by Prophet, is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If ...

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when ...

In 2024, consumer trust and brand familiarity are more important than ever for business success across all industries. Research shows that 81% of consumers need to trust a brand before considering a ...

Marketing at Britannia, also shares what inspires him, how he is building a high-performing marketing team, and why working ...

Artificial intelligence is reshaping marketing. It is changing how brands connect with people. AI helps create personalized ...

AI and brand equity: 6 trends for founders looking toward the new tech revolution Founder and event organizer Seema Alexander breaks down the developments that will shape entrepreneurship for the next ...

Building brand equity in the age of shifting consumer dynamics. Gift Article. Share. Publishing Partner: Google. Expand (Getty Images) By: Adam Stewart. November 13, 2024 07:13 PM. Featured Stories.