How do we navigate this evolution in tech as an opportunity for expansion and not as a reason for disconnection?

SoftExpert, a global provider of enterprise management software, is celebrating 30 years in business with a global rebrand, ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...

Elon Musk seems to be everywhere these days, just not in the place he’s most needed: at the helm of his flailing electric ...

Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

Great World Residences' new tagline – Discover your world within ours, invites residents to integrate their unique lifestyles ...

Sonya Bacon, a course instructor at the University of Sherbrooke and a branding expert, argues that one of the primary issues plaguing Hudson's Bay is its unclear identity. The brand has struggled to ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

Samsung C&T's men's clothing brand Logadis announced on the 25th that it has replaced its brand identity (BI) for the first time in 14 years. Logadis is an urban lifestyle brand that aims for European ...