It has developed and launched many new private label brands, and launched Prime Wardrobe, a try-before-you-buy service with free return shipping. Read next ...

A plethora of brands are unveiling new looks after years of innovation stagnation in which many companies held off debuting ...

The rise of private label brands is a challenge to traditional manufacturers of consumer goods. Almost every consumer product category has both manufacturer brand and private label offerings. Private ...

Barilla’s ad campaign features a website, Barilla Historical Archive, a Barilla Pasta Museum, and Barilla Academy, which Sinatro and Prost contend were “all designed to promote the brand and company .