Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital ...

Close your eyes and pretend you are a brand marketer being tasked with building a best-in-class creator roster. With more ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

Meghan Markle's new lifestyle brand, 'As Ever', sold out within just 30 minutes of its launch launch in the US.However, questions are now being raised about whether the rapid sell-out was ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

Business mobility provider Alphabet (GB) has appointed Jill Paton as its new Head of Marketing and External Communications.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as ...

Kevin Harrington, Brandon T. Adams, and Brian Harrington joined forces to launch Big Brand Ventures, a firm dedicated to ...

Rahul Lohiya has been elevated to the role of Associate Director – Strategy & Partnerships at ShareChat. He announced his news of his promotion through a LinkedIn post. Prior to this, he was the ...

Michelle is a fantastic addition to the Dillas family, and we are looking forward to seeing how her expertise will enhance ...