There's a reason "google it" has become synonymous with searching online. That level of recognition is the Holy Grail for any business, and brand-mapping can help you achieve it. Using brand-mapping, ...
Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...
Though different ways to approach segmentation exist, this post will focus on three levels of dissection from which a brand can gain huge insight in researching a negative perception problem. In a ...
That's the finding of the 2012 Car-Brand Perception Survey conducted by the Consumer Reports National Research Center. Toyota, Ford, Honda, and Chevrolet, which have been perennial leaders in the ...
Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.
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