Thinking about UB as an individual with distinct personality traits helps us communicate in a brand voice that’s authentically and recognizably our own. Our brand personality traits also provide a ...

UB, like an individual, has a personality with defined traits. When you craft content with these traits in mind, and draw guidance from our messaging map, you will embed the UB brand voice in our ...

Consumer behaviour toward a brand is affected by the brand personality, but the personality of the consumer is also a significant factor that brands must take into account. Personality is a brand ...

One of many components of brand attributes is brand personality. Brand personality characteristics are derived directly from people associated with a brand, as well as indirectly via product-related ...

If you were a camera brand which one would you be? Are you a Canon guy or a Nikon gal? Do you favor Leica flair or Sony style ...

Despite strong sales and a solid audience, the brand lacked personality and a clear direction, limiting its potential to scale beyond current levels of success. Through a comprehensive rebranding ...

To ensure that our communications carry a strong and consistent voice, use these personality traits as a guide.

SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice artificial intelligence, today announced the launch of Brand Personalities, a groundbreaking feature for its SoundHound Chat AI Automotive ...

“So that one is really about us inspiring the customer and also showing that it goes back to the personality of the brand.” Social emphasis Urban Outfitters also uses photo sharing to connect ...