C&C Solutions has won a 2025 Global Recognition Award for integrating traditional Fijian cultural elements into digital ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Learn More: Highly Successful Advertising Campaigns How do brand image and marketing affect market share? Creating a positive brand image through marketing efforts is vital to a business's success.

In the bustling world of marketing, businesses are constantly searching for innovative ways to stand out. One strategy that has stood the test of time is the use of promotional products. These ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. In case you hadn’t noticed, YouTube is ...

Branding acts as a verb and describes the "how" part of the brand puzzle. To ensure your marketing efforts are consistent when you're considering business branding, ask yourself: How will your ...

Deloitte had many strong supporters but its brand tracking told it that consideration was low ... It drew on the breadth of expertise across its marketing function and assembled a cross-department ...

Students explore ways to transform consumer desires into a deep connection with a brand. This program gives students practical techniques—from pop-ups, guerrilla marketing, national programming, and ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.