But differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut through the added noise of today's media landscape to create greater ...

High-impact marketing campaigns don’t always have to center ... On Black Friday, the outdoor brand ran a full-page ad in The New York Times with a simple headline: “Don’t Buy This Jacket.” ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital ...

Emotionally-led marketing is not only at the center of Olaplex’s latest campaign, but also its larger refresh, Gohman explained. The brand, founded in 2014 and developed by chemists, has always been ...

The sports drink's simplified package design aimed to showcase the drink's ingredients, differentiating the brand on store ...

launched its first-ever brand campaign, per details shared with Marketing Dive. The campaign revolves around a documentary-style film that details the hair care experiences of six real women and ends ...

Harry’s on Wednesday released a new campaign, “Man, That Feels Good,” alongside a refreshed brand identity, per details shared with sister publication Marketing Dive. The campaign includes ...

Blaqclouds, Inc. is a publicly traded technology company developing scalable, blockchain-based ecosystems. Through platforms like ZEUSx.io, ZEUSxPay.io, and the “With Crypto” suite of merchant-facing ...

on Monday launched its first-ever brand campaign, per details shared with sister publication Marketing Dive. The campaign revolves around a documentary-style film that details the hair care ...