Companies run marketing campaigns for all kinds of reasons, whether it's to launch a new offering, partner with another brand or organization, increase brand awareness, or showcase their brand values.

Company profitability relies on repeat business with existing clients and proves less expensive than marketing to attract new customers. Brand loyalty includes repeat purchases regardless of price.

The marketing ... is part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services ...