The Marketing department helps give students strategic insight into one ... and explore new avenues of brand promotion. Marketing is both a social and managerial process. It is how individuals and ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...