If you already have an online brand community or you're just looking to get started, it helps to do a bit of benchmarking. Here is a list of 10 examples to consider. These online communities have ...

Brand marketing was the foundation of my career ... We've seen the gorgeous websites with beautiful editorial-style pictures, long page-load speeds, a lack of content that fosters organic traffic, and ...

Learn More: Highly Successful Advertising Campaigns How do brand image and marketing affect market share? Creating a positive brand image through marketing efforts is vital to a business's success.

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...