In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

A good content marketing plan guides your content creation and distribution, keeping you grounded, organized and on track.

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

This insight created a meaningful differentiation and a unique position from Viagra, and led to significant marketing ... plan, it is for illumination of the path forward. MM should measure brand ...

Welcome to the University of Wyoming's Institutional Marketing Brand Center! In an effort to maintain a more cohesive brand, the University of Wyoming has adopted a new standard administrative policy ...