Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

What if the key to long-term brand success wasn’t chasing followers, but creating advocates? At The Drum’s Predictions event, Duel's Verity Hurd makes a compelling case for why advocacy should be ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

By combining your brand's strength with performance insights, you can achieve a cohesive strategy that resonates across touchpoints.

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

Lamb will drive initiatives aimed at elevating GSP’s brand presence while overseeing strategic marketing efforts, the company ...