This shift underscores the need for brands to think beyond traditional marketing ... brand-funded content and entertainment. This year, it celebrates the tenth anniversary of its flagship event ...

Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies. The post How 3 companies are reinventing event marketing with SoLoMo appeared ...

and the best of today’s promotions are not only effective commercially, but brand building cultural events in their own right. The question is, if this approach to promotions can tick multiple brand ...

Popl, the leader in the digital business card space, has announced a bold new rebrand and transformative shift in market ...

Dirujan Sabesan from rapidly growing restaurant brand Wingstop emphasized that the future of marketing is all about hyper-personalization. “It’s about predictability – understanding ...

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