A new generation of marketers are using AI to power content personalization, creative scale and campaign performance.

Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion ... retail, digital, and omnichannel. Brand loyalty is demonstrated by repeat purchases ...

Offering medicines and healthcare products in a digital capacity ... about your brand, is another effective marketing method. Twitter’s advertising policy covers the promotion of clinical ...

Discover how to reduce your brand’s environmental impact with sustainable digital marketing strategies. Learn eco-friendly ...

After the notification, Dyson, Mazda, Forbes, and PBS Kids, among other brands, suspended their marketing campaigns and removed their ads from the platform. And although Twitter took measures to ban ...

Some main lessons of an online digital marketing master’s degree program include: How to tell a brand’s story through ... Roles for advertising and promotions managers are growing slightly ...

Personalization in digital marketing involves tailoring messages, offers, and content to individual users based on their ...

Over the years, symbols, icons, traditions, and trademarks have come to represent the passion of Miami University alumni, fans, students, faculty, and staff. In the late 1990s, University Brand ...

Skin care brand Cetaphil has launched its first fully integrated marketing campaign with a new consumer-facing ... Skin deep The television, print, and digital advertisements for the campaign hone in ...

Ibotta is a marketing platform that lets brands deliver digital promotion to consumers through a network of publishers called ...

Revamped promotions An increasing amount of CPG brands are leveraging mobile receipt promotions ... to brands that are not putting in this same effort in their mobile and digital marketing. ?The SMS ...