One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a trend. A data-driven approach ensures the right message goes out to the ...
"Barbie" may be the movie of the summer ... distribution and marketing. Insider rounded up 13 new and established brand players, listed here in alphabetical order, that are making the biggest ...
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The Variety & Adobe The Future of AI Filmmaking panel at Sundance featured a conversation about how AI is being used in entertainment.
“To make promotions even better, movie trailers should be delivered anytime ... the overall goal here is to build up brand awareness in the week leading up the film’s release.
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Companion is a movie that will truly have you thinking, “What the hell is happening,” followed immediately by, “Who cares? This f**king rocks.” And if you’re anything like me, you will be searching ...
The exclusive Marvel Rivals “mystery” skin for Captain America: Brave New World’s promotion isn’t worth the hassle for one key reason.
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