Not just yellow—our yellow was a custom color called Lotus yellow. This unique color was so important to Lotus that our Creative Director, Vartus—a strong brand herself—went to tremendous lengths to ...

Slapping a fancy logo on a product and calling it a day? That’s not branding. A strong brand makes people feel something. It sticks in their minds, shaping how they view a company before they even ...

Gail Federici is said to be exploring a potential sale of her US$1 billion Color Wow brand. Several private equity firms and ...