The world of breakfast cereal is a lawless desert of chaos, with flavors, mascots, and ideas that rarely feel cut from the ...

and Sunny the Sun are just a few of the vibrant and iconic characters found on cereal boxes today and discontinued cereals of the past. But the very first cereal mascot is different than all the ...

Few breakfast cereals evoke the same level of nostalgia ... Its spokesanimal, the Trix Rabbit, is among the most iconic food mascots of all time — and is much older than you may think.