The Denver Broncos announced the launch of a new initiative distributing more than 15,000 new Riddell Axiom helmets at no cost to every high school in Colorado.

The donation, which includes a four-year subscription to InSite Analytics for the smart helmets as well as a Riddell Sideline Device, is worth about $12 million.

The Denver Broncos have made an unprecedented gesture in support of high-school football throughout Colorado. The Broncos, working with helmet manufacturer Riddell, have arranged for 15,516 Riddell Axiom helmets to be available to all 277 high-school football programs through the state.