As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

So, the future belongs to businesses that dive into video head first, instead of dipping their toes in—but why?

Social media can be used to celebrate employees, mark expansions, communicate with your local community and seek out new ...

In response, many are turning to RedNote—a Chinese-owned, Mandarin-language social ... Marketing media publication Ad Age named Duolingo the marketer of the year. For small businesses, the ...

In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses ... many of whom use social platforms to engage with and buy ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Businesses of every size now recognize video marketing as a critical marketing strategy. Due to their ability to grab viewers' attention, videos succeed at pre ...