To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Mayar Talaia, Ahmed El Ruby, Dina Abdel Azzim et al. This case study describes how Mondelez used a cinema-based experiential campaign to drive sales of its Cadbury Dairy Milk Oreo variant in Egypt.

Danish dairy group ... brand owned by Cadbury and Oreo brands owner Mondelez, is already available in categories including ice cream, cakes and pastries. The new chocolate milk will be launched ...