An effective call to action should include action words such as "visit", "apply", and "join". A good call to action should be a short phrase, not a sentence. Most are no longer than five to seven ...

Words can be pretty, but meaningless. That was not the case with Tuesday’s inaugural speech by President Barack Obama. The speech should cause us all to think about our nation as it has ...

A call to action (CTA) is a marketing term that refers ... which tests the effectiveness of marketing methods. Wording and appearance matter for conversions. People who shy away from the term ...

use a fancy call-to-action button. Depending on your market, customers might feel much more excited about clicking on a large, shiny, colorful button than a boring, everyday link. In other words, ...