An effective call to action should include action words such as "visit", "apply", and "join". A good call to action should be a short phrase, not a sentence. Most are no longer than five to seven ...

The first thing to consider when composing a catchy call to action is the introductory verb you will use. The very first word of your call to action should be a hard-hitting, action-calling, ...

A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, it can instruct the ...