Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. Programmatic advertising, on the other hand, takes display media to ...

If users are logged in and streaming songs on Spotify or YouTube Music, advertisers can access first-party listener data, such as who’s listening and what they’re listening to at any given time. They ...

Programmatic display ad formats can support brand-building activity due to their visual nature. The variety of ad formats available through programmatic platforms really lends itself to brand ...

Programmatic advertising has a multichannel approach advantage over the Google Display Network. You can target potential customers across the following channels: Display ...

This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...

That’s because programmatic audio, particularly outside of the US market, “is still fairly nascent” compared to programmatic display and video, said Jonathan Kopitko, senior director of global ...

Programmatic advertising options include native ads, social ads, interactive and display ads, PPC/SEM, video pre-roll, and connected TV/streaming video. Let's look at each of those: Native Ads ...

Programmatic Display Market is expected to expand significantly, growing from USD 83.2 billion in 2024 to a staggering USD 1,128.2 billion by 2033. This rapid growth is driven by increasing digital ad ...

ResponsiveAds new premium programmatic format, Programmatic Fluid™ 250, runs in existing 970x250, 300x250 ad slots. It "automagically" expands at a fixed height of 250px edge-to-edge fills white ...

Programmatic marketing to HCPs have nuances that are not well understood by far too many. The leaders who convened for this Doceree-hosted roundtable at Cannes sought to bring clarity.

Dive Brief: SoundCloud, the music streaming service, has teamed with PubMatic to offer its premium advertising inventory across the supply-side platform’s various tools and solutions, according to a ...

Programmatic failed to live up to its promise to be faster, smarter, and better, says Tim Frankcom of Epsilon. Retail media must take note if it’s to meet its full potential.