Programmatic advertising is an automated way of purchasing online ad impressions that uses algorithms and user data to accurately hit the target audience. In the conditions of fierce competition and ...

LG Ad Solutions, a global provider of connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded ...

This is where programmatic display advertising comes in handy, because it offers scale that paid search campaigns can't, and at a better price point. So, rather than trying to target an audience of ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

The Real-time Bidding (RTB) Market is witnessing significant growth as advertisers and publishers increasingly adopt ...

New inventory that can't be purchased anywhere else ... to market” of open auction rich-media edge-to-edge display and programmatic bidding at scale. The effort was the result of over a decade ...

Spotify expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app's ad ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Explore sustainable programmatic advertising practices that not only cut energy waste and lower carbon emissions but also ...

ResponsiveAds launches Programmatic Fluid™ 250, a full-bleed rich media ad format to replace fixed-sized display ads.