For the first time this year, more than half of digital display advertising spending will be transacted programmatically. The practice of media trading with RTB, private marketplaces and other ...

Director of In-house Products at SmartyAds, a full-stack programmatic ad tech company with over 8 years of experience. All Posts by Liz Tokareva. Editor. Editor. Last updated: 13 May, 2022.

Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. Programmatic advertising, on the other hand, takes display media to ...

Search marketers, are you taking advantage of display data? Columnist Jeff Baum explains how programmatic display advertising can be used to supplement and strengthen your paid search campaigns.

Programmatic display ad formats can support brand-building activity due to their visual nature. The variety of ad formats available through programmatic platforms really lends itself to brand ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies.

If users are logged in and streaming songs on Spotify or YouTube Music, advertisers can access first-party listener data, such as who’s listening and what they’re listening to at any given time. They ...

Search Engine Land » PPC » Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’? Chat with SearchBot Please note that your conversations will be recorded. Let’s keep this BS ...

Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds ...

Programmatic advertising options include native ads, social ads, interactive and display ads, PPC/SEM, video pre-roll, and connected TV/streaming video. Let's look at each of those: Native Ads ...