Behind the scenes of the rollout strategy for Playboi Carti's 'Music' album, from Executive of the Week, Carti's manager Erin Larsen.

Playboi Carti earns his first-ever Official Number 1 album with MUSIC. The Atlanta rapper, born Jordan Terrell Carter, previously saw UK Albums Chart success with 2018’s Die Lit (27) and 2021’s Whole Lotta Red (17).

Twenty minutes later, the show was back on, with the Weeknd crooning “Rather Lie” and “Timeless” surrounded by Carti’s Opium crew while pyro and chugging guitars flared around them. Carti fans come for the chaos — is the rest of the music industry ready for him on the A-list?