Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside ...

Pocari Sweat, a sports drink brand ... It’s incredibly efficient to have such a wealth of insight in one place. We work with 80% of Forbes' most valuable brands* and 80% of the world's top ...