News

‘Holy Beefaroni!’ Chef Boyardee plant in Pa. to be sold in $600M deal
MILTON — A Pennsylvania plant that has made Chef Boyardee products since 1938 will be sold as part of a $600 million deal ...
Woman Takes 'Nostalgic' Trip to Chef Boyardee's Grave to Learn the Story of the Real Man Behind the Brand (Exclusive)
Ettore 'Hector' Boiardi's legacy is an everyday brand that elicits the warmest feelings in generations of American families ...
Iconic brand from your childhood finds new life
People tend to enjoy feeling nostalgic, and a brand can harness that to make them buy something. Related: McDonald's launches ...
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Conagra sells Chef Boyardee to private equity-owned Hometown Food Company
Food giant Conagra is selling off its Chef Boyardee brand to Hometown Food Company, which is owned by the Connecticut-based private equity firm Brynwood Partners. Chicago-based Conagra ...
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Woman Takes 'Nostalgic' Trip to Chef Boyardee's Grave to Learn the Story of the Real Man Behind the Brand (Exclusive)
The character is inspired by the real chef, Ettore "Hector" Boiardi ... their factory was running 24/7 as they helped create rations for World War II. Demand took a sharp decrease after the ...