with the richness of a brown base and a touch of red,” explains Korab. “The defining undertone of cherry cola hair is cool, plum-like purple, which adds depth and sophistication to the shade ...

Kunis took her freshly-colored cherry-cola red hair out for a spin. The new look–which added a lighter auburn-hued tint to her brown hair–appeared to be a subtle iteration of the burgundy hair ...

Brown is much more than a ‘safe’ choice. In 2025, it’s the most powerful colour trend—adaptable, empowering, and timeless.