Duck integrator Cherry Valley is fighting back against cheap imports with a new marketing strategy focusing on quality rather than price. Central to its campaign is the relaunch of its signature ...

Sold through Marks and Spencer, Cherry Valley’s free-range duck is reared using its unique system that has evolved over the last 20 years. Ducks are reared to 49 days, ...

Cherry Valley’s model has proven highly successful in China. In 2002, the company sold around 325 million ducks to Chinese farms, occupying around one quarter of the domestic duck market.By 2017, ...

UK duck producer Cherry Valley has received Freedom Food accreditation for one of its brands. Ducks reared under Cherry Valley’s Farm Fresh Duck brand can be marketed using the Freedom food ...

UK poultry firm Faccenda Foods has entered into a deal to agreement to acquire Lincolnshire-based duck processor Cherry Valley Farms. The deal is expected to be signed off by the end of December ...

SHE’S a real head turner when she struts her stuff in Charminster, Bournemouth. Essy, a nine-month-old Cherry Valley duck, goes out for walkies with her owners Steph and Tony Tufft and their ...