Patagonia’s Yvon Chouinard set the standard for how a business can mitigate the ravages of capitalism on earth’s environment. At 81 years old, he’s just getting started.

Patagonia Won’t Save the World Without Addressing Some of Its Prior Failures Yvon Chouinard’s decision to transfer ownership of the company to a trust and nonprofit has received glowing reviews.

But Chouinard also admitted that Patagonia failed in its intentions, dating back to the ’90s, to stay small and shrink its product line. “We didn’t pull it off. We were being pulled to grow ...

Kai Ryssdal: You might call Yvon Chouinard an accidental environmentalist. Sounds unkind, but I’m not saying anything the founder of Patagonia, the outdoor clothing company, doesn’t say about ...

Ever since Chouinard began forging mountain-climbing pitons in 1957 and selling them out of his car, he has defined his business’s bottom line as something other than pure profit.

Yvon Chouinard, founder of Patagonia, is widely acclaimed as an industry leader who is setting the standard for sustainable business practices. Patagonia’s inspirational philosophy, which guides ...

The result is detailed in a short film Patagonia released earlier this month called “Home, Grown.” It shows the sleeves-up, hands-dirty process of building a straw bale home on Chouinard’s ...