Learn about click farms and how to stop them from draining your business' ad budget. For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers.

Paying a few cents per hour to workers in a "click farm" or "device farm" in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear successful.

And what can be done to prevent them? Click fraud occurs when someone creates a network of bots or sets up "farms" of human ...

In today’s newsletter: Apple adopts the owned-and-operated model for its ad platform; the banality of click farming; and how consumers and businesses alike are getting squeezed on data storage costs.