Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting ...

For wealth management firms, finding and converting the best potential clients is essential for organic growth.

These changes triggered massive customer churn and intense public backlash. ClassPass managed to recover because they were large enough to adapt. But how many other companies have been pushed into ...

Declining net revenue retention rates and customer churn are critical issues, undermining Fastly's "land and expand" business model. Despite secular tailwinds in internet usage, Fastly's sales ...

Impact Porter Novelli's Claire Lawson makes the case for a client experience revolution within the region's public relations ...

Treating people as clients rather than customers creates a competitive advantage that goes beyond price or product features.