‘Coca-Cola Open Happiness’ is designed to serve as the platform for ... “Open Happiness” was first unveiled in the US with print and television commercials, outdoor advertising and in-store executions ...

The ad trusts its audience ... From “It’s the Real Thing” to “Open Happiness" campaigns, Coca-Cola has evidently pursued emotional storytelling. The “Classic” campaign extends this ...

But is there really anything hiding inside the Coca-Cola logo ... In 2013, design agency McCann Berlin created an ad for the brand's 'Open Happiness' campaign which zoomed-in on the bottom ...

Coca Cola?s actionable post-ad steps are the perfect example. Instead of just sharing a commercial that talks about happiness, the brand is making an effort to use the attention it?s garnered to make ...

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author. The section of text used in the ad is actually from a book of various interviews ...

The challenge was simple: shift the thinking of the company to meet the changing behaviors of teens, and demonstrate a reason to believe in interactive channels through a powerful piece of content.