Pepsi was already losing the cola wars. The trade war isn’t going much better. It all comes down to where PepsiCo and Coca-Cola make the secret-recipe concentrates ... and last year hit a new low when ...

A month ago, Los Angeles County similarly sued Coca-Cola and PepsiCo over similar claims of its bottles clogging up landfills and public waterways. The Los Angeles County board chair said, “Coke and ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

In a move that's sure to stir the pot of inter-cola rivalry, Pepsi claims that in every market visited since February, ...

It's been 40 years since Coke's infamous attempt at rebranding. They rolled out a new formula to compete with Pepsi in 1985 ...

Olipop has a terrific marketing strategy to reach new customers ... Pepsi will continue to do everything it can to battle Coke in the market. Pepsi is undoubtedly the next best thing when ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

It's been an uphill battle to collect data that can prove eliminating the use of SNAP benefits to buy sugary drinks will ...

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many ...