This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, Pepsi is reviving the spirit of cheeky marketing with an ad that recalls the ...

Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged ...

Amid the cola wars, Mother Dairy's witty social media post garnered attention online. The post brands milk as a drink for a ...

Chat Cola — its red tin and sweeping white script bearing remarkable resemblance to the iconic American soft drink’s logo — has seen its products explode in popularity across the occupied West Bank in ...

Pemberton combined the new soda craze with a sugary tonic infused with coca leaf (the South American plant from which cocaine is derived) and kola nut (a caffeinated African nut) to create a ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

A Coca-Cola LinkedIn job listing for a marketing role added yet another hilarious twist to Pepsi’s 'Anytime' marketing salvo ...

Understanding the Soft Drinks Industry Soft drinks belong to the non-alcoholic beverage industry. This industry produces carbonated ... reports that Sony Pictures won a hot bidding war for "Cola Wars, ...

Coca-Cola is diving into the burgeoning field of soft drinks promoted for their health benefits by launching its first prebiotic soda called Simply Pop. The debut of the Atlanta-based beverage ...