Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

When the entire project is one color, a one-color logo may be used. The acceptable colors are either Hope Orange (PMS 166) or Hope Blue (PMS 289). An all black version may be used for black and white ...

This time, it’s swapping blue for a metallic black and white logo. According to Max, the color change is part of a larger refresh. Max says the standalone logo will be in the black-and-white color ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

And then, last month brought news of another change on the horizon – with Bloomberg reporting that WBD was eyeing a color change to the logo ... combination of black and white" and that ...

It's not HBO, it's Max - but the new logo for Warner Bros ... Discovery was not immediately available for comment. The jump to black-and-white branding is not Max's first aesthetic intervention.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros ... ditching its shiny blue user interface for a new monochrome color palette that, either purposefully or not, evokes ...