Coke’s logo is iconic. The brand just demolished it in a new ad Coke crushed its logo to encourage recycling, but the company's efforts to reduce plastic pollution are still falling flat.

In the 1900s, companies in India turned to fine artists to channel their creativity and give their brand its identity with a ...

We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s, and Tesco have been ...

Detroit-based fintech company Rocket has unveiled a slick new logo that unites the Rocket Companies brand under one streamlined new identity. The bold refresh emanates power and authority with its ...

Due to its rich pervading heritage, the leopard was a natural choice for the new logo representing Goldsmiths' family of brands – the London Assay Office, the Goldsmiths’ Foun ...

When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand experience for all audiences. Logos, Lockups and Seals At the ...

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...

Various Logo Brands products showcasing the new strategic partnerships (right to left): University of South Florida, Washington State, Purdue University, Kansas State University, West Virginia ...

The logo also retains the iconic yellow spark ... and serving our customers however they need us." The company said the brand refresh "will help Walmart build credibility and connection." ...