Conversion rate is the average number of conversions per user, calculated by dividing the total number of conversions by the total number of users. It goes by two acronyms: CVR (the paid search ...

When you're evaluating the success of your email marketing strategy, open rates are just one piece of the puzzle. Additional metrics, such as conversion rate, clickthrough rate (CTR), and overall ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...