Now he is taking on a new challenge as the creative mind behind the country's new logo and message representing "Cool Japan," the government's campaign to promote modern Japanese culture abroad.

This is the new logo that will be used by the Japanese government around the world to promote Japanese animation, fashion and food under the theme of ''Cool Japan.'' The logo was created by designer ...

It has been 10 years or so since the government launched its Cool Japan marketing strategy abroad and, in spite of some criticism, there are certainly a few key elements that can be held up as ...

Nippon Ichi Software — or NIS for short — has revealed a new company logo (as seen above). Here in the West, the Japanese publisher is best know through its US-based arm, NIS America — which ...

As far as awards ceremonies go, the Sugoi Japan Awards were a fairly flashy affair. Held on March 22, ... 'Cool Japan' needs to listen to its target market. Top draws: ...