Here are nine copywriting techniques to create more attention-grabbing subject lines and give a boost to your email open ...

A new book by copywriter and lecturer Andrew Boulton offers a series of tips on how to think like a copywriter, and as a result, write better copy. We extract the book here Copywriting can at times ...

Giving cold-email templates to your sales team guarantees two things: (1) You can rest easy knowing they're using the right positioning; and (2) Sending emails with proven copywriting techniques will ...